7 Top Tools for SEO Performance Tracking in 2024

It’s obviously interesting to watch what makes your users walk into your website, whether it’s your user interface or blogs or navigation or what.

Based on these tracking metrics, you can perceive what works best for you and improvise. SEO is not only about auditing your website/online presence, analyzing the competition, and implementing a strategy. But to know what changes your website has experienced after applying the SEO strategy. That’s where, tracking and tools for SEO play a major role.

To get comprehensive insights on website traffic, keyword volume, number of visitors, session duration, location, and many more, you can leverage SEO tracking tools. Here, we at Konker freelance marketplace have outlined free & premium SEO tracking tools to measure your SEO success!

Google Analytics

Google Analytics is a robust web analytics tool by Google that can be used to acquire comprehensive insights into user engagement and behavior. It enables you to track visitor data, including geographical location, device preferences, while revealing traffic sources such as organic search and referrals. The tool is available in free and premium versions, and is essential for optimizing websites, enhancing user experience, and making informed, data-driven decisions.

Features in Free Version

• Provides fundamental insights into website traffic, including the number of visitors, page views, session duration
• Monitor website activities in real-time, observing current user interactions
• Understand where your website traffic is coming from, whether it’s through organic search, direct visits, referrals, or social media
• Gain insights into the demographics and interests of your website visitors

Features in Pro Version

• Create custom segments to analyze specific user groups and behaviors
• Track online sales and transactions to understand the performance of e-commerce websites
• Build custom reports and dashboards tailored to your specific needs
• Set up and track specific goals and events, such as form submissions or video views

Pricing

• Free version available
• Google Analytics 360 (Enterprise): Pricing varies based on usage and needs

Also Read – 10 Benefits of Hiring an SEO Freelancer for Your Business

Semrush

Semrush is an all-in-one digital marketing tool suite that provides a variety of features for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media management, and more. The user-friendly interface makes it a valuable tool to track the performance across various channels.

Features in Free Version

• Access to key metrics for a domain, including organic search traffic, top organic keywords, and backlinks
• Basic keyword research functionality, including information on keyword volume, competition, and related keywords
• Create and manage projects for tracking your website’s performance
• Access to the site audit tool for identifying and addressing technical SEO issues on your website
• Basic keyword research functionality within the Keyword Magic Tool

Features in Pro Version

• Track the performance of keywords and receive recommendations for new keyword opportunities
• Analyze competitor domains to gain insights into their strategies, keywords, and backlinks
• Access to backlink data, including the ability to view referring domains, anchor text, and the authority of backlinks
• Identify and fix technical SEO issues on your website, including issues related to crawling, indexing, and on-page SEO
• Schedule posts and track social media performance
• Assistance with content creation and optimization, including topic research, SEO recommendations, and content audit
• Insights into competitors’ advertising strategies, ad copies, and ad budgets

Pricing

• Starting from $99.95 per month
• Custom Plans: Available for larger enterprises with specific requirements

Yoast SEO

Yoast SEO, a widely acclaimed WordPress plugin, plays a crucial role in content optimization for search engines. Tailored for WordPress users, it provides real-time suggestions and feedback to enhance the readability and SEO of articles and pages. It offers a suite of tools and features that assist users in improving the on-page SEO of their WordPress websites.

Features in Free Version

• Provide on-page SEO analysis for each post and page, offering feedback on factors such as keyword usage, meta tags, and content length
• Assess the readability of your content, providing suggestions to improve the structure, use of subheadings, sentence length, and other readability factors
• Automatically generates XML sitemaps for your website, making it easier for search engines to crawl and index your content
• Customize the title and meta description templates to control how their content appears in SERPs
• Manage canonical URLs to prevent duplicate content issues and ensure search engines understand the preferred version of a page
• Set social media metadata, such as Open Graph tags and Twitter card tags, to control how their content appears when shared on social platforms
• Implement breadcrumb navigation, enhancing both user experience and search engine visibility

Features in Pro Version

• Setup and manage redirects more efficiently within the WordPress dashboard
• Identify and address content that is not linked to any other part of your site
• Optimize for multiple focus keywords, providing more flexibility in your SEO strategy
• Customize to the needs of news publishers, such as advanced XML News Sitemaps
• Access to Yoast’s customer support for assistance with any issues or questions
• Offers more advanced suggestions to improve site structure and enhance SEO

Pricing

• Free version is available
• Priced at $89 per year for one site

Also Read – Local SEO for Small Businesses

Ahrefs

Ahrefs emerges as a robust and comprehensive SEO toolset, recognized for its unparalleled capabilities in backlink analysis, keyword research, and site auditing. It is a go-to solution for those seeking to enhance website ranking and visibility. Its backlink analysis provides an extensive view of link quantity and quality, enabling users to monitor changes and evaluate competitor strategies.

Features in Free Version

• Insights on organic search traffic, backlinks, and referring domains
• Provides basic information on the linking pages, anchor text, backlinks, and more.
• Suggests keyword ideas related to a seed keyword entered by the user
• Assess the difficulty of ranking for a specific keyword
• Offers a free tool Broken Link Checker to check for broken or dead links on any website

Features in Pro Version

• Provides detailed overview of a website’s performance, including organic search traffic, backlinks, referring domains, organic keywords, and more
• Track the ranking of their target keywords over time on various search engines
• Analyze issues related to on-page SEO, crawlability, and technical SEO
• Compare the performance of upto five domains side by side, including metrics such as backlinks, organic search traffic, and keywords.
• Identify content gaps by comparing the content of multiple websites or pages
• Analyze multiple URLs or domains in bulk

Pricing

• Lite Plan: $99 per month
• Standard Plan: $179 per month
• Advanced Plan: $399 per month
• Agency Plan: $999 per month

Moz

Moz, a highly respected player in the realm of SEO, offers a robust suite of tools aimed at empowering businesses to optimize their online presence and boost search engine rankings. The platform excels in page optimization with an On-Page Grader and actionable content suggestions. Moz’s rank tracking tools and competitor analysis features contribute to a holistic approach to SEO strategy.

Features in Free Version

• Provides SEO metrics for any webpage including domain authority, page authority, backlink data, and more
• Access to basic keyword research functionality, including data on search volume and keyword difficulty for a limited number of queries
• Provides basic information about backlinks and domain authority for a limited number of queries
• Manage and optimize their online business listings
• Offers insights into how local businesses are performing in local search results
• Access to Moz’s blog and resources, including articles and guides on SEO best practices

Features in Pro Version

• Provides insights into search volume, keyword difficulty, opportunity, and potential SERP features
• Identify issues affecting SEO, such as broken links, duplicate content, and other technical SEO issues
• Provides data on backlinks, referring domains, anchor text, and more
• Track the performance of their website’s rankings for specific keywords over time
• Optimize on-page elements, including title tags, meta descriptions, and content
• Manage and optimize local business listings across various online platforms, ensuring accurate and consistent information
• Assess the difficulty of ranking for specific keywords and analyze search engine results pages (SERPs) for insights
• Track keyword rankings and assess keyword competition

Pricing

• Standard Plan: $99 per month
• Medium Plan: $149 per month
• Large Plan: $249 per month
• Premium Plan: Custom pricing for larger enterprises

Screaming Frog SEO Spider

Screaming Frog SEO Spider emerges as a potent desktop-based website crawler, integral to the arsenal of SEO professionals and webmasters. This tool meticulously crawls websites, offering comprehensive insights into on-page elements and site structure. It excels in providing a holistic view of a site’s SEO health.

Features in Free Version

• Crawl up to 500 pages on a website
• Identify and analyze broken links on your website
• Discover duplicate content on your site
• Includes basic image analysis
• Search for specific HTML elements or text within the source code
• Customize the crawl by configuring parameters such as user-agent, crawl speed, and more
• Export crawl data for further analysis in formats like CSV or Excel

Features in Pro Version

• Allows for unlimited crawling of pages on a website
• Access advanced configuration options, such as custom extraction and custom search
• Offers more in-depth analysis of SEO elements, including additional metadata and page-level data, response codes, directives in robots.txt, hreflang tags, and more
• Configure custom extraction rules to gather specific data from the HTML of webpage
• Integrate with Google Analytics, providing additional insights into website traffic data
• Ability to crawl and render JavaScript-based content
• Analyze and validate structured data (Schema.org markup) on webpage
• Generate XML sitemaps directly within the tool

Pricing

• Free Version: Limited crawling up to 500 pages
• Paid Version: Priced at £149 per year, the paid version removes limitations, allowing users to crawl unlimited pages

Also Read – All Your SEO Questions Answered: A Comprehensive FAQ on SEO and Local SEO

RankMath

RankMath, a powerful WordPress SEO plugin, distinguishes itself with a user-friendly interface and a comprehensive set of features to optimize content for search engines. It facilitates efficient on-page SEO enhancements, including content analysis, meta tag optimization, and rich snippet integration through schema markup.

Features in Free Version

• Optimize content by analyzing the length of the content
• Provides analysis and recommendations to optimize the content for specific keywords
• Generates XML sitemaps automatically
• Includes built-in support for adding schema markup to your content
• Integrates with Google Search Console
• Monitor and manage 404 errors on their website
• Includes a redirection manager that allows users to set up and manage redirects easily
• Includes specific features for optimizing product pages and improving SEO on WooCommerce websites

Features in Pro Version

• Provides more in-depth SEO analysis for each post and page
• Offers a more comprehensive overview of your content’s SEO performance
• Allows to integrate Google Trends data directly into WordPress dashboard
• Add custom schema markup to their content
• Includes local SEO schema types, local SEO reports, and multi-location support
• Optimize content for inclusion in Google News with additional settings and controls
• Optimize video content with Video Schema Markup

Pricing

• Free Version: Offers essential on-page SEO features and functionality
• Premium Version: Priced at $59 per year for a single site, the premium version unlocks additional features such as advanced content insights and keyword rank tracking

Winding Up

Tools for SEO are a worthwhile investment!

SEO is not a one-time setup. It needs to be managed continuously. Search engines often update algorithms & ranking guidelines. During such instances, a strategy that worked well at a period might not work now. So, you must analyze your content, webpages, UI/UX, and everything, ensuring that everything aligns with the search engine algorithms & terms.

Carrying out these single-handed without experience might be daunting. If you’re looking for a helping hand, feel free to explore Konker SEO services.

You’ll get access to numerous SEO consultants, analysts, & experts, with proven track records of taking up various SEO challenges. Closely pay attention to positive testimonials, ratings, experience, portfolios, and hire a freelancer whom do you feel the best.

Let the journey of your SEO excellence begin here!

Disclaimer – All the information about the tools are curated at the time of writing the blog. We’ve taken the information from Google & ChatGPT. For further reference, you can check out the official websites of tools.

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